May 2 September Media Consultancy

Making The Media Work For You

 

Why PR?

You wouldn't be looking here if you didn't already appreciate the value of PR and your need for it, so we won't try teaching you to suck eggs by talking too much about why you need PR and what it can do for you.

Instead, we will give a brief overview of how you can benefit from our work.

M2S works with clients just as if we were part of your management team, helping to make the most from positive news and pointing out and handling potential problem issues before they become a crisis.

We can be 'in-house' when you need us as a physical presence in the office or to attend other occasions; and we are also constantly just a phone call/email click away, 24 hours a day, seven days a week.

You have something to say; we say it for you in the right way, the right place, and at the right time.

You might know you want to say something, but you are not quite sure what; we will help you to understand what that something is.

With minimal effort on your part, you can raise your profile in the media and gain the best possible exposure for the right reasons, leading to greater public awareness, which in turn leads to increased business opportunities for you.

Or, as is sometimes necessary, we can help you to keep a lower profile and avoid negative and damaging publicity.

You suspect something unwelcome is about to arise; we will help you to minimise or avoid the undesirable impact, or, when it does happen, we'll manage the crisis for you and guide you through it.

Editorial is calculated to be up to seven times more influential than advertising, but please do not confuse it with free advertising - there really is no such thing when you take account of what it costs you in terms of somebody spending their time in preparing and issuing media releases and then handling the follow-up inquiries.

Although you will undoubtedly be able to make savings, you will still need your advertising and marketing campaigns/budgets, even with our support. Look upon PR as being a complementary service rather than an alternative.

And remember, it can be a great deal easier and quicker for you to lose a good reputation than it is to gain one.

Also, don't forget you can Try Before You Buy to help make up your mind about us.